Tag Archives: Michael Cook

RAC goes Hollywood, conveying what we are all about

Ok, not Hollywood. But we’ve got a story to tell.

Over the past several years it has become apparent that RAC needed to get the message out: not only are our members the best relocation appraisers in the business (we literally wrote the book on relocation appraisal), but our members are the best residential appraisers in North America. With the significant depletion of experienced, high quality appraisers since the onset of the financial crisis, RAC members fill the void by specializing in complex residential properties including relocation, litigation support, testimony and reviews.

We really want you to know that.

The video project was spearheaded by RAC member and former president Jim Goodrich with help from members Suzanne Bloyed and Jonathan Miller – and invaluable contributions from current RAC president Michael Cook. The presentation conveys who we are and the benefits of becoming a member of RAC.

– Exposure to new clients and new sources of business
– Aligned with a highly regarded appraisal brand
– Interaction with well experienced residential appraisers
– Education opportunities including conferences and events
– Leadership opportunities to help professional growth
– and many more…

With A Membership of the Best Real Estate Appraisers in North America…

MSC Poitrait 2-2014

You can’t enable change in an organization without a strong leader. RAC has one in Michael Cook, our current president.   Like the predecessors in his position, Michael is a successful and experienced appraiser who was drawn to RAC for many of the same reasons many long time members were:

I am a member of RAC for two reasons. I like being associated with the best residential appraisers in the nation and I like the opportunity it provides me to learn from them and the organization.

RAC’s collective knowledge is an essential asset in a world where high quality appraisal expertise is becoming harder to find.

RAC members have adapted and are now utilizing their appraisal expertise for more than relocation appraisal. Their services now include the valuation of complex residential properties, litigation support, testimony and appraisal review. This expansion of our membership’s services offers our members and future members more learning opportunities. It also affords RAC the opportunity to be of service to a variety of other users of valuation services.

Here’s the full story.

We look forward to Michael’s leadership in 2014!

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